Website terms, explained simply

Plain-language definitions written for Indian business owners - not developers. No jargon, just what you actually need to know.

Converting Website

A website designed to turn visitors into paying customers or leads.

The percentage of website visitors who take a desired action.

The percentage of visitors who leave your website after viewing only one page.

A standalone web page built for a single, focused conversion goal.

Optimising your online presence to appear in searches for local businesses.

A button, link, or prompt that tells the visitor exactly what to do next.

The part of a webpage visible without scrolling.

How quickly a web page loads and becomes usable for visitors.

Your free business listing on Google - controls what appears in Maps and local search.

A free resource offered in exchange for a visitor's contact details.

The server where your website lives so people can visit it online.

Making your website usable by people with disabilities — and protecting your business from lawsuits.

The total amount an Indian small business should expect to spend on getting a website built and keeping it running.

The ongoing work required to keep your website secure, fast, and generating leads after it goes live.

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