A transparent look at exactly how we build brands that convert. No black boxes, no mystery—just a proven system executed with precision.
23 min read
The System
Four Phases. Twelve Weeks. Measurable Results.
Every engagement follows the same disciplined process. This consistency is what creates predictable outcomes.
01
Discovery
Week 1-2
02
Foundation
Week 3-4
03
Launch
Week 5-8
04
Optimize
Week 9-12+
Phase 1
Discovery
Understanding your business deeply before we touch a single campaign
We don't start with tactics. We start with understanding. This phase reveals the insights that make everything else work.
What Happens in Discovery
A structured conversation about your business, customers, competitors, and goals
Business model clarity
Customer avatar documentation
Competitive positioning map
Why This Matters
Discovery prevents expensive mistakes
Most agencies skip this phase to seem "fast." Then they spend months running campaigns that don't resonate because they never understood the business.
Our approach: Invest 2 weeks upfront to save 6 months of trial and error.
Phase 2
Foundation
Building the marketing infrastructure that turns your brand into a conversion engine
Before we spend a single rupee on ads, we build the foundation that makes every rupee work harder.
What You Provide vs What We Build
You Provide (Your Brand)
Logo files and brand guidelines
Brand colors and fonts
Existing brand assets
Product/service photography
Business information and USPs
Access to your team for content
We Build (AI-Powered Performance System)
AI-generated ad creatives using your brand
AI-written performance copy and messaging
AI-produced video content and visuals
Landing pages and funnels
Tracking and attribution setup
Automation workflows
Technical Infrastructure
What We Set Up
Tracking
Google Analytics 4
Meta Pixel
Conversion tracking
UTM framework
Advertising
Meta Business Suite
Google Ads account
Audience setup
Pixel verification
AI Content
AI video tools
AI image generation
AI copywriting
Content workflows
Automation
Lead capture forms
Email sequences
WhatsApp integration
CRM setup
AI-Powered Content Production
Our AI-First Approach
We use AI tools for content production—videos, images, copy, and creatives. This means faster turnaround and lower costs without the overhead of traditional production teams.
Initial Content Package
AI-generated content using your brand assets
Content Type
Quantity
How We Create It
Video ads
5-8
AI video generation + your brand assets
Static ad creatives
10-15
AI image generation + brand templates
Ad copy variations
20-30
AI copywriting optimized for conversion
Social media posts
30 days
AI-generated content calendar
Landing page copy
2-3
AI-written, conversion-optimized
No videographers. No editors. No waiting weeks for content. AI lets us produce, test, and iterate at a speed traditional agencies can't match—all while maintaining your brand consistency.
Phase 3
Launch
Activating campaigns with precision, not guesswork
Launch is not "turn on ads and see what happens." It's a structured deployment with clear hypotheses and measurement protocols.
The Launch Sequence
Campaign Architecture
Brand Layer (60% of budget)
Objective: Reach, awareness, video views
Audiences: Broad local, interest-based
Creative: Brand stories, value content
Success metric: CPM, reach, engagement
Performance Layer (40% of budget)
Objective: Leads, conversions, messages
Audiences: Retargeting, lookalikes, high-intent
Creative: Offers, testimonials, direct response
Success metric: CPA, ROAS, lead quality
What We Monitor Daily
Metric
Threshold
Action if Breached
Cost per lead
>2x target
Pause ad set, analyze creative
Click-through rate
<0.8%
Creative refresh needed
Landing page conversion
<3%
Page optimization required
Lead quality score
<60%
Audience refinement
Frequency
>4 in 7 days
Audience expansion or refresh
Phase 4
Optimize
Systematic improvement based on data, not hunches
Optimization is where good becomes great. This is the phase where we compound learnings and scale what works.
The Optimization Loop
Measure
Collect data
Analyze
Find patterns
Hypothesize
Form theories
Test
Run experiments
Learn
Document insights
This cycle runs continuously. Every week, we're testing something.
What We Test (In Priority Order)
P1
Audiences
Wrong audience = nothing else matters
Weekly
P2
Creative hooks
First 3 seconds determine everything
Weekly
P3
Offers/CTAs
What makes them act now?
Bi-weekly
P4
Ad formats
Video vs static vs carousel
Monthly
P5
Landing pages
Where conversions happen or die
Monthly
P6
Budget allocation
More to winners, less to losers
Weekly
Monthly Performance Reviews
What We Cover Every Month
60-minute strategy call + written report
Performance dashboard: All KPIs with trend analysis
What worked: Top performing ads, audiences, content
What didn't: Underperformers and why
Learnings: Insights about your market and customers
Next month plan: Tests, content, budget recommendations
Competitive update: What competitors are doing
We don't just run ads. We run experiments. Every month, you understand your market better than the month before.
What You Get
Deliverables & Assets
Everything we create is yours. If we ever part ways, you keep all assets, accounts, and learnings.
Complete Asset Package
AI-Generated Creatives
AI video ads
AI image creatives
AI-written ad copy
Creative variations library
Brand-consistent templates
Content Library
Social media content
Content calendar
AI-generated copy docs
Visual asset library
Prompt templates
Campaign Assets
Ad account access
Audience definitions
Campaign structures
Winning ad copies
Landing pages
Documentation
Strategy documents
Monthly reports
Performance learnings
AI workflow guides
SOP documents
Ownership Principle
We build your brand, not ours. Every asset, every account, every learning belongs to you. No hostage situations. No locked-in dependencies.
Communication
How We Stay Connected
Clear communication prevents problems. Here's exactly how and when we communicate.
Touchpoint
Frequency
Format
Purpose
Strategy Call
Monthly
Video call (60 min)
Performance review, planning
Performance Report
Monthly
Written document
Data, insights, recommendations
Quick Updates
Weekly
WhatsApp/Email
Key metrics, urgent items
Content Approval
As needed
Shared folder
Review before publishing
Urgent Issues
Same day
Phone/WhatsApp
Problems that can't wait
Response Time Commitments
Standard Requests
24 hours
Questions, feedback, minor changes
Urgent Issues
4 hours
Campaign issues, technical problems
Technology
Tools & Platforms We Use
Advertising
Meta Ads ManagerGoogle AdsGoogle Analytics 4
AI Content
AI video generatorsAI image toolsAI copywritingCanva
Communication
WhatsApp BusinessGoogle MeetLoom
Project Management
NotionGoogle DriveCalendly
Automation
Make/ZapierWhatsApp APIEmail platforms
Analytics
Google Looker StudioMeta Business SuiteCustom dashboards
Partnership
Your Role vs Our Role
Success requires partnership. Here's exactly what we handle and what we need from you.
System maturing. Compounding effects visible. Predictable lead flow.
Month 6+
Full optimization. Brand effects measurable. Scale mode possible.
What We Can't Promise
Honest Limitations
Exact lead numbers: Too many variables (market, offer, timing)
Guaranteed ROI: Depends partly on your sales process
Instant results: Real brand building takes 90+ days
Zero failed tests: Some experiments won't work—that's learning
Competitor control: We can't prevent what others do
What We Can Promise
Our Commitments
Process excellence: Disciplined execution of proven methodology
Transparency: You'll always know what's happening and why
Data-driven decisions: Every recommendation backed by evidence
Continuous improvement: We get better every month
Ownership: All assets and accounts are yours
Honest communication: Problems surfaced immediately, not hidden
We'd rather under-promise and over-deliver than the reverse. If someone guarantees you specific results, they're either lying or they don't understand marketing.
Next Step
Getting Started
Ready to build a brand that converts? Here's how we begin.
01
Discovery Call
A 30-minute conversation to understand your business and determine if we're a good fit.
Book via our website
02
Proposal
If there's alignment, we send a detailed proposal with scope, timeline, and investment.
Typically within 48 hours
03
Agreement
Simple contract covering scope, terms, and expectations. No hidden clauses.
Digital signature
04
Onboarding
We schedule the deep dive session and begin the Discovery phase immediately.
Starts within 1 week
Ready to Start?
Book a discovery call. We'll spend 30 minutes understanding your business and determine if there's a fit. No pressure, no pitch—just a conversation.