How It Works

The Three-Layer System

Think of this like building a house. You need all three layers working together.

All three work together. Missing one = incomplete system.

Brand Building & Paid Ads

What Happens

• We create Google Ads campaigns targeting your local area (3-5km radius)
• We create Meta (Facebook/Instagram) campaigns showing to people near you
• We build landing pages where ad traffic lands
• We create ad images and videos that represent your brand consistently
• We ensure every ad reinforces: "You're the [category] choice in [area]"

Tools Used

• Google Ads platform (your account)
• Meta Ads Manager (your account)
• Landing page builder (we provide)
• Ad creative tools (Canva, DALL-E for image generation)
• Google Analytics (tracking)

Who Owns What

• You own: Your ad accounts, your customer data, your campaigns
• We manage: Strategy, creative, optimization, reporting

Time to See Results

Business Automation Systems

What Happens

• Every customer inquiry (WhatsApp, call, form) gets captured in one system
• Booking requests get confirmed automatically
• Reminders go out 24 hours before appointments
• Customer database builds automatically with each interaction
• Your team sees daily schedule without manual coordination
• You see dashboard showing: leads, bookings, revenue, sources

Tools Used

• CRM system (we set up for you)
• WhatsApp Business API (connected to your number)
• Booking scheduler (integrated with your calendar)
• Database (stores customer info securely)
• Reporting dashboard (shows real-time data)

Time to See Impact

Retention Automation (WhatsApp)

What Happens

• Customer visits you → automatically added to database
• Day 7: Automated check-in message sent
• Day 30: Personalized offer sent based on what they bought
• Day 60 (if no return): Win-back campaign triggered
• Birthday: Special offer sent automatically
• 3rd visit: VIP status message + exclusive perks
• 90 days inactive: Final re-engagement attempt

Time to See Impact

Advertising Platforms (You Already Have These)

Business Systems (We Provide/Setup)

Creative Tools (We Handle, You Don't See)

All costs included in our service fee:

• Image Creation: Canva Pro, DALL-E 3, Adobe alternatives
• Video Creation: Stock footage (Pexels, Unsplash), video editing tools
• Copywriting: AI assistance (Claude, ChatGPT) + human editing by our team

Local Visibility (₹15,000 for 3 months)

Tools Included in Your Fee

• Landing pages: Included
• Basic CRM: Included
• Google Analytics: Free (we set up)
• Reporting dashboard: Included
• WhatsApp automation: Not included (upgrade to Tier 2)

Full Automation (₹30,000 for 3 months)

Tools Included in Your Fee

• Everything in Tier 1: Included
• Full CRM system: Included
• WhatsApp Business API: Included
• Booking automation: Included
• Retention sequences: Included
• Review management: Included

Growth Partnership (₹45,000 for 3 months)

Tools Included in Your Fee

• Everything in Tier 2: Included
• Advanced segmentation: Included
• Multi-location support: Included
• A/B testing platform: Included
• Advanced analytics: Included
• Call tracking: Included

Your Ad Spend (Paid to Google/Meta)

What This Buys

• Impressions: Your ad shown to potential customers
• Clicks: People visiting your landing page
• Conversions: People taking action (calling, booking, submitting form)

How It's Used

• 40-50%: Google Search ads (people actively searching)
• 20-30%: Google Maps ads (local searches)
• 30-40%: Meta ads (Facebook/Instagram targeting)

Example Breakdown (₹20K/month)

Expected Leads Per Budget

Note: Actual numbers vary by industry, location, seasonality

Our Service Fee (Paid to Us)

Tool Costs (Included in Higher Tiers)

Total tool value in Tier 2/3: ₹7,000-13,000/month

Tier 1 Scenario (₹15K Investment)

Tier 2 Scenario (₹30K Investment)

Tier 3 Scenario (₹55K Investment)

Important Disclaimers

These are illustrative examples, not guarantees. Actual results depend on:

• Your business type (salon vs clinic vs coaching)
• Your service pricing (₹1K vs ₹10K average)
• Your market (metro vs tier-2 city)
• Your capacity (can you handle 50 vs 100 customers?)
• Your service quality (do customers return?)
• Seasonal factors (wedding season vs off-season)

Setup Phase

What You Pay

• First payment: ₹15K, ₹30K, or ₹45K (covers months 1-3)
• Ad spend: ₹0 (nothing live yet)

What Happens

Money flowing: One direction (you → us)
Revenue coming in: Not yet

Launch Phase

What You Pay

• Service: Already paid (part of 3-month fee)
• Ad spend: ₹10-40K depending on tier

What Happens

Money flowing: You → ad platforms (Google/Meta)
Revenue coming in: Starting (10-20 customers)
Typical Month 1 ROI: Likely breakeven or small profit

Optimization & Momentum

Month 2: Optimization

• Platform AI now has data, optimizing delivery
• We identify what's working, scaling it
• First retention messages going out (30-day sequences)
• Some Month 1 customers returning

Revenue coming in: Growing (30-50 customers including repeat)
Typical Month 2 Profit: ₹50-150K (varies by tier)

Month 3: Momentum

• Brand recognition building
• Retention sequences fully running
• Referrals starting to come in
• Customer database has 60-150 people

Revenue coming in: Compounding (40-80 customers)
Typical Month 3 Profit: ₹80-260K

Decision point: Continue, upgrade tier, or stop?

Included in All Tiers

Strategy & Planning

• Market analysis and positioning
• Competitor research
• Campaign strategy
• Monthly reviews

Campaign Management

• Google Ads setup and management
• Meta Ads setup and management
• Platform optimization (AI + human oversight)
• Budget recommendations

Creative Production

• Ad copywriting (unlimited revisions)
• Ad images (3-5 new per month)
• Landing page design
• Basic video ads (1 per quarter)

Tracking & Analytics

• Google Analytics setup
• Conversion tracking
• Attribution reporting
• Monthly performance reports

Support

• Email support (24-48 hour response)
• Monthly calls (Tier 1) / Bi-weekly (Tier 2) / Weekly (Tier 3)

Included in Tier 2 & 3 Only

Business Automation

• Full CRM setup and training
• Customer database management
• Booking system integration
• Appointment reminders

WhatsApp Retention

• WhatsApp Business API setup
• Automated sequences (30/60/90 day)
• Birthday/anniversary campaigns
• Win-back automation
• Review request automation

Advanced Features (Tier 3 only)

• Multi-location support (unlimited)
• Weekly strategy calls
• Priority support (4-hour response)
• Advanced segmentation
• Referral program setup
• Call tracking included

Not Included

• Your ad spend — You pay Google/Meta directly, you control and can adjust anytime
• Premium creative — Professional photoshoots, premium video production, influencers (we can arrange, you pay)
• Website redesign — We create landing pages (included). Full website rebuild is separate (₹25-50K one-time)
• E-commerce integration — If you sell products online and need shopping cart, that's extra
• Traditional marketing — Print ads, radio, TV - not our expertise. We're digital-only
• 24/7 emergency support — We respond in business hours. True emergencies handled ASAP

The Complete Data Flow

STEP 1: Customer sees your ad
↓
Platform: Google Ads or Meta Ads
Data captured: Impression, click, cost

↓
STEP 2: Customer clicks ad
↓
Platform: Landing page (your domain)
Data captured: Page view, time on page, scroll depth
Tracking: Google Analytics + Facebook Pixel

↓
STEP 3: Customer takes action
↓
Action: Fills form, clicks call, clicks WhatsApp
Data captured: Name, phone, email, source (which ad)

↓
STEP 4: Lead enters system
↓
Platform: CRM (GoHighLevel or similar)
Auto-actions:
- Confirmation message sent (WhatsApp/SMS)
- Lead assigned to you/staff
- Added to database
- Tagged by source (Google vs Meta)

↓
STEP 5: You convert lead to customer
↓
Platform: CRM updated (mark as "customer")
Data captured: Service booked, amount, date

↓
STEP 6: Automation begins
↓
Platform: Marketing automation
Triggers:
- Day 7: Check-in message
- Day 30: Offer message
- Day 60 (if no return): Win-back message
- Birthday: Special offer

↓
STEP 7: Customer returns (or doesn't)
↓
Platform: CRM tracks repeat visits
Data captured: Lifetime value, frequency, preferences

↓
STEP 8: Reporting
↓
Platform: Dashboard compiles all data
Shows you:
- Which ad brought this customer
- How much they've spent
- How many times they returned
- Total ROI per ad campaign

Why this matters: You can see "Ad A brought 10 customers who spent average ₹8,000 each = ₹80K revenue from ₹5K ad spend"

Which Tools Talk to Each Other

Week 1-2: Setup Phase

Your involvement: High (2-3 hours total for meetings and approvals)

Week 3-4: Launch Phase

Month 2: Optimization Phase

Month 3: Momentum Phase

Common Expectations to Manage

• Myth: "I'll spend ₹15K and get ₹1L in month 1"
  Reality: Month 1 is often breakeven or small profit. ROI improves monthly.
• Myth: "Set it and forget it forever"
  Reality: Markets change, seasons change, creative needs refreshing
• Myth: "Every lead will convert"
  Reality: 15-30% conversion rate is typical. Not everyone is ready to buy.
• Myth: "I'll go viral and won't need paid ads anymore"
  Reality: Viral is luck. Paid ads + retention is strategy.
• Myth: "I'll double revenue every month forever"
  Reality: Growth compounds but eventually plateaus at market capacity

Realistic goal: "In 6-12 months, I'll be the known name in my area, getting consistent customers, with systems that make growth manageable, not chaotic."

Complete Cost Table

All amounts in INR. Revenue expectations are illustrative for ₹3K average transaction service businesses.