For service businesses like clinics, salons, coaching centres, and CA firms, online booking reduces no-shows, saves time on phone calls, and converts website visitors who visit at 11pm when you're asleep. Here are the best options for Indian businesses.
How we chose
Calendly
Best for consultations and callsThe global standard for scheduling calls and consultations. Best suited for CA firms, coaches, consultants, and anyone who sells time-based services.
Verdict: Best for scheduling consultations. Doesn't support Indian payment collection natively - use a separate payment link.
SimplyBook.me
Best for salons, spas, and fitness businessesComprehensive appointment scheduling with service menus, staff selection, and online payment. Popular with salons, spas, gyms, and clinics globally.
Verdict: Best all-round booking tool for Indian service businesses that need payment collection upfront.
Practo (for healthcare)
Best for doctors and clinicsIndia's leading healthcare appointment platform. Patients can book directly through Practo - and you can embed booking on your website.
Verdict: Essential for healthcare providers in India. Use alongside your own website - link your Practo profile for bookings.
Google Appointments (via Google Business Profile)
Best free option for local service businessesIf your Google Business Profile is set up, you can enable appointment booking directly from Google Search results - for free. Works for clinics, salons, gyms, and more.
Verdict: Set this up first - it's free and requires zero technical work. Pair with Calendly or SimplyBook.me for your website.
For most Indian service businesses: set up Google Appointments (free), embed a Calendly link for consultations, and if you need advance payment - SimplyBook.me with Razorpay is the most complete solution.
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